When you can’t get in or fit in, sometimes you need to make your own lane. At Paulina’s Portfolio School, I source intriguing briefs and create solutions via integrated advertising campaigns.
Unilever X Ben & Jerry’s
PG Lang x Print Ad
The Challenge: Create a print ad for the pqLang Light Phone.
Audience: Social media-addicted Gen Z and millennial consumers.
Background: The pgLang Light Phone is an unlocked, 4G LTE mobile phone. The pgLang Light Phone has no web browser or social media apps. It can call, text, set an alarm, and be used as a hotspot. It's a simple phone with a few essential tools.
Solution/Rationale: The “Pick A Feed” print ad is an all-call to the social media-addicted Gen Z and millennials. The ad presents a choice between enjoying the last bite of your meal or taking a flick of it for socials. It showcases how the Light Phone can give you more time to focus on what’s in front of you. The photo sets the scene as the main subject focuses on the last drop of her taco while her friends lean in to grab a picture of their food. I aimed to highlight the simplicity of the PG Lang Light Phone by noting some of its features - Calling, texting, and most importantly living.