Client: LukaFit
IG: @GetLukaFit
Creative strategy and content design for Lukafit’s branded wellness week.
The Lukafit team requested an immersive social media experience leading up to their new apparel release. I ideated and creatively strategized an interactive week-long curriculum including influencers and activities. This approach allowed us to target the brand’s health-centered audience in a plethora of exciting ways. The experience was activated through the brand’s Instagram page.